Cultural & Behavioral Designers
At Future Ideas, we ask:
Why do people act the way they do?
What shapes our choices, our habits, and our beliefs — often without us realizing it?
We dive deep into the codes that govern behavior in India: from how we queue for trains to how we treat newspapers, from food rituals to modern schooling. These aren’t just cultural quirks — they’re behavioral programs passed down, learned, and adapted across time.
We don’t just study behavior
We reimagine it.
By understanding these hidden codes, we design new ways of seeing and being.
Whether you’re a brand, a civic body, or a storyteller — we help you shift habits with insight, not assumption.
Because when you understand why people do what they do — you can help shape what they do next.