Meet our Team
We are a cross-disciplinary collective of researchers, ethnographers, cultural analysts, and field observers.
Rooted in different parts of India — and different lived experiences — our team brings local sensitivity and sharp observation to every insight we uncover. We don’t just study India. We are India.
Who We Are
At Future Ideas, we explore the everyday behaviors that define Indian life — how people eat, buy, celebrate, and make choices that are rooted in deep cultural patterns.
We observe not from the outside, but from within — decoding how rituals, habits, traditions, and values continue to shape decisions across generations, regions, and economic classes. From fruit markets to marriage halls, mobile apps to temple towns, we study what drives Indian society — and what quietly transforms it.
How We Stay Connected
As part of the Future Group ecosystem, we’re connected to the lives of millions of Indians. This gives us access to real, on-the-ground insight — drawn from over 320 million buyers, 30,000 businesses, and hundreds of diverse communities across India.
At its core, Future Ideas is not about trends. It’s about meaning.
We believe understanding behavior is the first step toward meaningful change — for brands, storytellers, researchers, and anyone curious about what India is becoming.
