we work | we are hyper local strategists

Future Ideas builds insights by understanding people in their social, cultural and economic context, by understanding their places and the situations in which consumer decisions are shaped to develop perspective that helps businesses incubate, innovate and keep pace with consumers.
Future Ideas has created proprietary tools to understand communities, behaviours and preferences and that capture articulated and unarticulated needs and aspirations.
We provide services in understanding and deepening impact in geographies, communities and markets, be it global or Indian.

Fasting Feasting Calendar of India

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The Choithrams Promotional calendar

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Papad Patri

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I am Malayalee, community studies

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