we are | Our Methodology
  • DEKHO entails in-depth understanding of the specified required segment, through observing and immersing in it. It means understanding the segment in context of culture and community, society and prevalent social trends, technology, consumer, brands and competition. The understanding at the same time also happens at various levels: micro-macro-messo, qualitative- subjective-provocative and psychographic.

  • SOCHO involves assimilating the various insights to ascertain trends leading to brand and visual strategy. It calls for action to build scenarios, define strategic intent and build business models including prototypes through a participative approach.

  • KARO means not just implementing the finalized strategy but it also entails refine and review. We will work seamlessly with organizations to execute the plan with provisions for solutions and incubation.