We are | ABOUT US
Vegetables are
brought by women
but men buy fruits
for their families
in India!
Vegetables are
brought by women
but men buy fruits
for their families
in India!

We at Future Ideas are a strategic innovations consultancy that operates at the confluence of business, society and culture. We have proven expertise to identify, understand, translate and execute ideas that build sustainable interfaces between organizations and their stakeholders.

Future Ideas recommends a new way of developing solutions which is dynamic and built on socio-cultural insights and design thinking.

Future Ideas is a part of Future Group, India's retail pioneers with multiple retail formats like Big Bazaar, Central, Ezone and Brand Factory to name a few. Being a part of it automatically connects us to a diverse and passionate community of Indian buyers (320 mn), sellers and businesses (30,000).

It therefore, also helps us understand the Indian consumers, sellers and buyers at various levels, in various contexts.